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Digital & Performance Marketing Manager
Digital & Performance Marketing Manager
About Newage:
Newage Software(www.newage-global.com) is a global provider of freight forwarding software anddigitised back-office services. Our SaaS-based freight forwarding ERP anddigital services help freight forwarders, NVOCCs, 3PLs and shipping andlogistics companies improve operational efficiency, reduce cost leakage andgain better visibility and control of their business.
Role Purpose:
A hands-on,execution-focused role to run Newage's digital demand generation across globalmarkets. You will combine paid performance marketing, social media, communitydistribution, content writing and creative development, taking campaigns end toend, from messaging and creative through paid promotion and lead generation tooptimisation and reporting, with minimal reliance on external agencies.
Key Responsibilities:
1. Performance Marketing & PaidAdvertising
• Plan, launch and optimise paidcampaigns on LinkedIn, Google, Meta, YouTube, Microsoft Ads,retargeting/display and relevant industry platforms
• Build audiences (freight forwarders,consolidators, NVOCCs, 3PLs, logistics companies) and run campaigns acrossIndia, the Middle East, APAC, Europe and the Americas, including LATAM
• Manage budgets, bidding, targeting andpacing; monitor CTR, CPC, CPL, MQL, SQL and conversion, and act quickly onunderperformance
• Run A/B tests across audiences,messaging, creative, landing pages and CTAs
• Create complete ads independently:concept, headline, copy, CTA, lead-gen form copy and static/carousel creative
• Deliver paid campaigns for productlaunches, webinars and demand-generation initiatives
2. Social Media & CommunityDistribution
• Own Newage's day-to-day socialpresence: content calendar, platform-specific posts, scheduling and publishing
• Turn blogs, product updates, webinars,customer stories and thought leadership into social content
• Actively take Newage content intofreight forwarding, logistics and supply-chain communities and groups, and joinrelevant industry conversations
• Build relationships with industrycommunities and influencers; track which communities, topics and formats drivemeaningful engagement
• Monitor reach, engagement and followergrowth, and optimise content accordingly
3. Content Writing & Creative
• Write LinkedIn posts, ad copy,headlines, webinar and campaign promotional copy, and short productdescriptions
• Simplify technology and logisticsconcepts into clear business language, adapting messaging by audience, marketand funnel stage
• Design social and LinkedIn creatives,carousels, display ads, webinar creatives, infographics, email banners andsimple videos/reels using Canva, Figma, Adobe Express or similar
• Apply sound design principles (visualhierarchy, typography, CTA placement, ad formats) within Newage's brandguidelines
• Support the Product Marketing Managerwith content adaptation and distribution
4. Analytics & Reporting
• Track performance across paid andorganic channels, from reach and engagement to CPL, MQL, SQL and pipelinecontribution
• Maintain dashboards in GA4, LookerStudio or similar, and ensure correct UTM tagging and campaign tracking
• Produce regular reports that explainwhat the numbers mean and recommend next actions, including budget reallocation
5. AI, Coordination & Execution
• Use AI tools actively for copy,creative concepts, content repurposing, audience and competitor research,analysis, reporting and localisation, with human review for accuracy and brandconsistency
• Convert campaign objectives from theCMO and Product Marketing into digital execution plans, and own day-to-daydelivery to agreed timelines
• Maintain campaign calendars, trackersand reports; coordinate with agencies and creative resources where required
• Work independently, proactivelyidentifying gaps and opportunities without needing detailed instructions
Success Metrics:
• Qualified leads (MQL/SQL) and pipelinecontribution from digital channels
• Reduced CPL and cost per SQL againstagreed targets
• Growth in reach and engagement amongfreight-forwarding audiences, including community channels
• Campaigns and content delivered ontime and to brand standards
• Clear, actionable performancereporting
Experience & Skills:
Essential
• 5 to 8 years in digital or performancemarketing, including hands-on paid campaign management in a B2B SaaS ortechnology company
• Proven expertise in LinkedIn CampaignManager and Google Ads; working knowledge of Meta Ads Manager
• Experience managing a company's socialmedia presence and content calendar
• Strong B2B content-writing skills andexcellent written English
• Good visual design skills in Canva,Figma, Adobe Express or similar (portfolio required)
• Working knowledge of GA4, LookerStudio and UTM tracking
• Experience with Salesforce andMarketing Cloud Account Engagement (Pardot), and with account-based targeting
• A practical AI-assisted marketingworkflow, to be demonstrated at interview
• Self-driven, with the ability to ownexecution with minimal supervision
Preferred
• Experience in logistics, freightforwarding or supply chain
• Webflow and basic video-editing skills
• Experience running multilingualcampaigns (e.g. Spanish, Arabic)
Implementation Head - SaaS product experience
Implementation Head - SaaS product experience
About Newage
Newage Software is a leading provider of Freight ForwardingERP and digitized back-office solutions for the global logistics industry. OurSaaS-based platform helps freight forwarders streamline operations, improvevisibility, reduce operational leakages, and drive business efficiency acrosssales, finance, documentation, customer operations, and logistics workflows.
With18+ years of domain expertise, Newage serves freight forwarding and logisticscompanies across global markets.
Aboutthe Role
Weare looking for an experienced and strategic Implementation Head to leadenterprise SaaS implementations for our Freight Forwarding platform acrossIndia and Middle East regions.
Theideal candidate should have strong Freight Forwarding domain expertise combinedwith proven experience in SaaS implementation, enterprise customer delivery,stakeholder management, customer retention, and account growth.
KeyResponsibilities
- Lead end-to-end implementation and delivery of Freight Forwarding SaaS solutions across India and Middle East regions.
- Drive customer onboarding, product adoption, retention, renewals, and account growth initiatives.
- Manage enterprise/global customers and multi-country implementation programs.
- Collaborate with Product, Engineering, Support, Sales, and Customer Success teams for successful project execution.
- Lead implementation governance, project planning, resource management, delivery tracking, and customer escalations.
- Drive ERP/TMS/WMS integrations, EDI/API integrations, data migration, UAT, training, and Go-Live activities.
- Support pre-sales discussions, solution workshops, implementation planning, and customer transition processes.
- Build and mentor high-performing implementation teams while driving delivery excellence and process standardization.
- Ensure high customer satisfaction, successful Go-Lives, and long-term customer success.
RequiredSkills & Experience
- 10+ years of experience in SaaS implementation, Freight Forwarding/Logistics domain, and enterprise customer delivery & project management, with strong exposure to India and Middle East markets.
- Preferably strong expertise in Freight Forwarding operations including Ocean & Air Freight, Customs/CHA Operations, Transportation, Warehousing, Shipment Lifecycle, Documentation & Billing, NVOCC Operations, and Customer Visibility solutions.
- Hands-on experience in Logistics SaaS implementations, ERP/TMS/WMS integrations, EDI/API integrations, data migration, customer onboarding, and Go-Live management.
- Proven leadership, stakeholder management, customer communication, escalation handling, analytical, and problem-solving capabilities across Agile and Waterfall delivery environments.
- Exposure to Jira, Confluence, governance dashboards, and SaaS delivery metrics will be an added advantage.
- Willingness to travel across India and Middle East regions based on business requirements.
EducationalQualifications
- Bachelor’s degree in engineering, Computer Science, Information Technology, Supply Chain, Logistics, Business Administration, or related field.
- MBA / PGDM preferred.
- PMP, Agile, Scrum, or Supply Chain certifications will be an added advantage.
Enterprise Account Management – Freight Forwarding SaaS
Enterprise Account Management – Freight Forwarding SaaS
About Newage
Newage Software is a leading provider of FreightForwarding ERP and digitized back-office solutions for the global logisticsindustry. Our SaaS-based platform helps freight forwarders streamlineoperations, improve visibility, reduce operational leakages, and drive businessefficiency across sales, finance, documentation, customer operations, andlogistics workflows.
With 18+ years of domain expertise, Newageserves freight forwarding and logistics companies across global markets.
Role Overview
We are seeking anexperienced and customer-centric professional for the role of EnterpriseAccount Management to drive strategic customer acquisition, account growth, andlong-term customer success for our Freight Forwarding SaaS platform.
The ideal candidate willpossess strong domain expertise in Freight Forwarding & Logistics alongwith proven experience in enterprise SaaS, customer relationship management,renewals, and business expansion across large enterprise accounts.
Key Responsibilities
Enterprise & Business Development
- Identify, engage, and acquire enterprise customers in Freight Forwarding, Logistics, CHA, NVOCC, and Supply Chain sectors.
- Drive consultative customer engagements by understanding business processes and recommending the most suitable SaaS solutions.
- Conduct product presentations, solution discussions, commercial negotiations, and contract closures.
- Build and manage enterprise pipeline to achieve revenue and growth targets.
- Collaborate with implementation and product teams for smooth customer onboarding and transition.
Enterprise Account Management
- Manage strategic enterprise accounts and build strong \relationships with CXOs, business heads, and operational stakeholders.
- Drive customer retention, renewals, and long-term account growth.
- Identify upsell and cross-sell opportunities across business units and regions.
- Conduct periodic business reviews and strategic account planning sessions.
- Act as trusted advisor and primary escalation point for key customers.
Customer Success & StakeholderCoordination
- Ensure successful adoption and utilization of the SaaS platform.
- Coordinate with implementation, product, support, and leadership teams to address customer needs and escalations.
- Capture customer feedback and collaborate internally for continuous product and service improvement.
- Monitor customer health, engagement, and satisfaction metrics.
Skills & Experience
- 8–15 years of experience in:
- Enterprise SaaS Products
- Enterprise Account Management
- Freight Forwarding / Logistics Domain
- Customer Relationship & Revenue Management
- Strong expertise in:
- Ocean & Air Freight Operations
- Customs / CHA Processes
- Transportation & Warehousing
- Shipment Lifecycle, Documentation & Billing
- Proven experience handling large enterprise customers across India and Middle East markets.
- Strong track record in:
- Customer acquisition
- Account growth & retention
- Revenue ownership
- Strategic relationship management
- Excellent communication, presentation, negotiation, and stakeholder management skills.
Preferred Qualifications
- Bachelor’s degree in business, Logistics, Supply Chain, or related field.
- Experience working with Freight Forwarding ERP / SaaS platforms.
- Exposure to digital transformation projects within logistics and supply chain organizations.
Key Success Metrics
- Enterprise customer acquisition
- Revenue growth and account expansion
- Customer retention and renewals
- Strategic account development
- Customer satisfaction and adoption rates
Senior Associate
Senior Associate
Job Title: Senior Associate
Experience: 2 to 4 years
Industry: Freight Forwarding
Location: Chennai
Shift: Day and Night Shift
About us :
Newage Software ( www.newage-global.com) is well-known for its freight forwarding software and digitized back-office services, which fulfil the ever-changing needs of freight forwarding and logistics industries. Our end-to-end freight forwarding SaaS-based ERP software and digitized back-office services improve operational effectiveness, avoid cost leakage, and provide actionable insights to customers. Our digitized services are based on leading technologies and automation functionality, which work well for all types of companies like small, medium, and large businesses for their sales, finance, accounting, documentation, and customer operations. Newage has been serving customers worldwide for over 18 years and has become the foremost choice in the freight forwarding and logistics industry.
Key Accountabilities:
• Shipping Documentation: Handle end-to-end shipping import/export documentation back-office process.
• Ensure compliance with relevant regulations and standards.
• Coordinate with shipping lines and other stakeholders.
• Mailbox Management: Manage and oversee assigned mailboxes.
• Provide timely responses to email queries.
• Client Coordination: Maintain current knowledge of client scope requirements and processes.
• Assist in resolving processing issues or customer escalations as they arise.
• Provide regular updates to clients on shipment status and other relevant information.
Required Qualifications:
• Education: Any bachelor's degree, preferably in Logistics or Supply Chain Management.
• Experience:
2 to 4 years of relevant experience in freight forwarding, with a focus on export and import shipping documentation and operations.
Good knowledge of shipping and logistics concepts, good communication skills, proficiency in email writing.
Ability to handle multiple tasks and work under pressure.
ME: +971 56 656 1048
ME: +971 50 637 6471
IN: +91 44 43454848
Americas: +1 832 348 6072